Due to the flood of positive reactions, he dared to buy 450 pairs of shoes. At home a bedroom was transformed into a warehouse. He had a room full of shoes but not a single shop as a customer. The customer base in the Netherlands quickly expanded and Belgian retailers also joined as customers. The collection was expanded with belts and seasonal products such as moccasins, loafers and leather slippers to sell a total concept. The first showroom was opened in Nieuwegein in 2013; the shoe center of the Netherlands where all major labels are represented. In order to conquer the Belgian market, a strategic partnership was chosen with the agency of Hanselaer Mode Agency, which has a beautiful showroom located in Antwerp-Berchem. The collection will be expanded in 2015 with the H32 sneaker line for men and women and a casual and dressy women’s line under the brand; PONCHE. There are now approximately 200 points of sale. These mainly consist of the middle and high segment men’s and women’s fashion stores and the leading shoe stores throughout the Netherlands, Belgium and Germany. We also have sale points in Luxembourg and Austria.